This brings us to the "here and now" concerning new technologies that allow producers of wine, spirits and beer to communicate directly with their customer. I am talking about NFC (Near Field Communications), a technology application already being https://digitalfact.com.in/write-for-us/ (https://digitalfact.com.in/write-for-us/)explored by Diageo, Coronado Brewing, and a winemaker in Spain (Barbadillo Wines). In December 2017 Astral Tequila will feature NFC technologies to promote in-store consumer interactions.